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We believe that for an organization its culture depicts its philosophy. At Jatlee, we trust that the culture that has been nurtured by our forefathers developed an environment that enhances our ability to work towards and reach our objective.


Our mission is to be the most reliable and efficient rice producer and exporter in Pakistan and around the world. We are committed to grow in a consistent and sustainable manner.


Our vision is unchanging: We aspire to be the Standard of Excellence.  We aim to be the best in the industry in terms of quality, price and customer service, thereby setting higher benchmarks for the industry.


Our values are at the heart of everything we do. Our shared values are timeless. They succinctly describe the core principles that distinguish the Jatlee culture.

We pride ourselves of developing sustainable farming, reducing the impact on the environment and benefiting the local communities. We are also fully devoted to making certain that quality checks are carried out at every stage of value chain eliminating the chances of error.

The quality of our rice is second to none. We are determined to provide top quality rice at competitive prices to generate maximum value for our customers. We expect and achieve superior results. We give and receive feedback to help us continually improve ourselves.

We take pride in ensuring great customer service right from first stage to your doorstep. We strive to give our customers peace of mind. Our teams will work with you till the last minute to make sure your needs is satisfied.

We believe in working with honest, fair, and ethical practices. We live our values consistently and courageously. We speak up. And we walk the talk. We are committed to fostering sustainable and responsible business practices.

Our commitment is in the way that we strive to create long term relationships with our clients by creating market opportunities, providing high quality products and delivering reliable services. We believe in making sure that our customers’ needs never go unattended. Sufficient provisions are placed to deliver our products in a timely manner ensuring that we deliver on our commitments.

Our leading position makes us fully conscious of our responsibility to act with integrity and continually question the way we work, so that we always engage with and learn from our customers, partners, and communities and grows with sustainability. Most of our earnings are invested back in the company to aid research and development and improve our infrastructure.